Traditionally when times were bad, NFOs were the safe haven where investors sought shelter. But that may not be the case now (Nov 2016). Magnum once an investor favorite because of its high dividend yield, has not attracted much, partly because its earnings have failed to demonstrate resilience.
The belief that punters will bet more during tough economic times might not be true, at least not at this time. They are betting less as the high cost of living is eating into spare cash.
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